Please Note: UPDATE EFFECTIVE March 17, 2015

This Privacy Policy describes your privacy rights regarding Arduino LLC's collection, use, storage, sharing, and protection of your personal information. It applies to the Arduino.com website and all related websites, applications, services, tools, modules, integrated application sites and remote services, servers, and services residing on servers owned and/or operated by third parties where this policy is referenced, regardless of how you access or use them. By using our Sites and Services, you agree to the terms of this Privacy Policy and consent to the processing of your personal information as described here.

Throughout this Privacy Policy, we use the term "personal information" to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used, whether in combination with other information or otherwise, to identify a specific person.

Information We Collect
Information you give to us. When you register, we ask you for the following information:

  • Name
  • Email address
  • Credit Card
  • Mailing Address
Information we collect when you use our Site and Services.
We may collect information about the way you interact with our Site, Services, content and advertising. This may include, but is not limited to, device ID, device type, machine ID, geo-location information, computer and connection information, statistics on page views, traffic to and from our Sites, IP address, ad data, and standard web log information, and any telephone number you provide us or from which you may call or otherwise contact us.

Information we collect from other sources.
We may also obtain information from or about you in other ways. For example, we may verify user information with a service provider or combine your information with additional information we collect from other third parties or sources, as authorized and permitted by law. Also, we collect the information you send to us such as correspondence, customer satisfaction surveys or customer service communications, testimonials or User Content such as photos, blogs and writings.

How We Use Information
Our primary purpose in collecting personal information is to provide you with a safe, efficient and customized experience. We may use the information we collect to:
provide the Services and customer support you request;
prevent, detect and investigate potentially prohibited or illegal activities, and enforce our Agreements;
customize, measure and improve our Site, Services and advertising;
contact you tell you about our Services and those of our corporate family, service updates, targeted marketing and promotional offers based on your communication preferences;
contact you to resolve disputes, collect fees, and troubleshoot problems with your account or our sites, services, applications or tools, or for other purposes authorized by law;
contact you at any telephone number using auto-dialed or pre-recorded message calls or SMS or other text messages (if applicable) for the purposes described in this Privacy Policy or our Terms of Use or Seller Agreement;
compare information for accuracy and verify it with third parties; and/or comply with applicable laws;
registration and/or sharing through third-party services.

You may choose to provide us with access to certain personal information stored by third parties such as social media sites (such as by way of example only, and not limitation, Facebook and Twitter). The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. By associating an account managed by a third party with your Arduino account and authorizing Arduino to have access to this information, you agree that Arduino may collect, store and use this information in accordance with this Privacy Policy.

How we share information
We share information between our systems and that of third parties so as to allow them to complete transactions. Information like names, shipping address and other data might be included in this information. We may also disclose personal information to respond to legal requirements (for example, in response to requests by federal, state or local authorities, including tax authorities, subpoenas, court orders or other legal process) or in the good-faith belief that disclosure is legally required, enforce our policies, establish or exercise our legal rights or protect anyone's rights, property or safety.

We may also share your personal information with:
Service providers under contract who help with our business operations (such as fraud detection, credit card processing, delivery services, refund requests, or bill collection).
Co-brand partners for certain content, products or offerings. When we identify a co-brand partner for a site, event or listing, you agree that we may share contact information and transaction data (excluding credit or debit card numbers) with that partner. Information shared with a co-brand partner is subject to their privacy policy. We do not control the privacy policies of co-brand partners and we encourage you to review their privacy policies.
Marketing partners for certain sites where you agree during checkout that you would like your information shared for their marketing purposes. We may share your contact information and transaction data (excluding credit or debit card numbers) with the marketing partner identified in checkout. Information shared with a marketing partner is subject to their privacy policy. We do not control the privacy policies of marketing partners and we encourage you to review their privacy policies.
Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).
Other business entities, should we plan to merge with or be acquired by that business entity or sell assets. Should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. If your personal information will be used contrary to this policy, you will receive prior notice.

Cookies and web beacons
When you first use our Site and Services, Arduino may send a cookie to your computer that identifies you as a unique user. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to store your preferences, identify you and maintain your signed-in status, and provide you with a more personal and interactive experience. You can set your browser to refuse cookies or delete persistent cookies by following your browser's help instructions. If you choose to disable cookies, some of our services may not work properly and you may not be able to purchase products. We may also use web beacons which are typically small graphic objects or pixels that are embedded in a web page. These web beacons allow us or our provider(s) to check that a user has viewed a web page.

Accessing and changing personal information
You can access and change your account information in My Account or other area of your user account. There, you can change your address, telephone number, email address, password, credit card information, Social Security Number or Taxpayer ID (if applicable) and privacy and communications preferences.

We may communicate with you at various times, with administrative emails or phone calls, about transactions and service announcements, customer service responses and promotional emails like special offers, newsletters and updates. You can choose to stop receiving promotional emails at any time simply by changing your preferences, unsubscribing on the website, or using an email's unsubscribe function. You may not opt out of receiving administrative messages or customer service responses. If you have agreed to receive marketing communications through check-out with our partners, you must change your communication preferences with them directly.

Security and Retention
Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

We retain information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Use Agreements and take other actions permitted by law.

Third Parties
Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, whether they are users, commenters, bloggers, or other personals utilizing social media assets provided by Arduino or other sites throughout the internet (including the ones we link to), different rules may apply to their use or disclosure of the information you disclose to them. Arduino does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

Privacy Policy Updates
If we decide to change our privacy policy, we will post those changes on this site and notify you of material changes with an alert on the site or a communication to you. Changes take effect after they are posted to the Site.

Questions
Should you have any questions or concerns regarding this policy, please fill out this form.

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